EFFICACY TESTING

Cosmetic products are designed and produced to make people look and smell better or get cleaner, they protect their skin, teeth and hair and keep them in a good condition. Lots of new products are manufactured daily with that goal in mind, but how can you be sure that what they advertise is actually true or how can you prove to your potential customers that your products are better than those of your competitors? We can help you to do that with a range of various product efficacy tests that our laboratory can perform.

Having scientific and robust proof for everything that cosmetic products claim to do is not just a source of a competitive advantage, necessary for your brand reputation and an ethical way of doing business, it is also a legal requirement for products sold in the EU and other markets. In these markets, every claim, unless obvious or clear exaggeration, must be backed-up.

The efficacy of cosmetic products can be proven in different ways and the most suitable way of proving a certain claim also depends on the way it is written. In general, though, the best ways of proving claims are through consumer perception testing and/or experimental studies.

Our experts can design testing protocols and conduct the necessary in vivo laboratory tests following Cosmetics Europe guidelines, where relevant, or carry out in-use tests on volunteers to prove your claims for:

1. skin care
2. decorative products
3. hair care
4. oral care
5. sun protection products

thereby proving the legitimacy of your claims and keeping your products compliant with legislation.